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Why is hypnosis not used more widely as a treatment for addiction?

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I often get asked this question.  There are several answers, but the most obvious is that the medical profession does not really embrace hypnosis as a modality it recognises. While some hypnotherapist are concerned about this, it ceased to be an issue we were concerned with at Vancouver Hypnotherapy a few years ago. We adopted this position primarily because most of the clients coming through our doors treat the medical profession with skepticism, as a result of their own experiences. As such, our bookings calendar is increasingly full, and many of the clients consider the use of pharmacy a step backward, particularly when it comes to addiction. Increasingly the general public treats orthodox medicine as flawed. This is not to say that they reject the 'science' of medicine. They are merely appalled at the way it is delivered, and the extremely questionable practice of medicating someone as a solution to what is often a psychological or behavioural issue. Hypnotherapy is